A simple Thanksgiving tradition taught me these six things about content marketing. — I live outside the US, but I celebrate Thanksgiving in spirit, if not in person. As a foodie, I’m fascinated by what people eat at Thanksgiving dinner and always curious about Thanksgiving traditions. Though I can’t grasp that sweet potato and marshmallow combination, I might be tempted to try a…

This free tool helps you write better headlines — Think about how many headlines you read on social media every day. How do you decide whether to read an article? Most often, it’s the headline. It’s been said that 8 out of 10 people will read the headline copy, but only 2 out of 10 will read the rest. …

As November kicks off, another month of awareness days begins. — Keeping a consistent schedule for social media posting, whether you are updating your blog or sharing content on social media channels, can be a challenge. In my social media training, I always recommend creating a social media calendar to help you tame the content beast. Here are a few events…

The easiest way to make a Halloween graphic — Canva is my go-to tool when I’m creating visuals. It’s so easy to use, with tons of layout options, fonts, images, and illustrations. Best of all, it’s free! There’s also an option to upgrade to a Pro account for more advanced features. Here’s how to use it to create your…

As October kicks off, another month of awareness days begins. — Keeping a consistent schedule for social media posting, whether you are updating your blog or sharing content on social media channels, can be a challenge. In my social media training, I always recommend creating a social media calendar to help you tame the content beast. Here are a few events…