Get Ahead of the Game: 7 Types of Content Planning to Help You Succeed in 2023

The 7 Types of Content Planning You Need To Know

Marie Ennis-O'Connor
6 min readJan 4


Effective content planning is an important part of any marketing strategy. It helps you identify the types of content that will be most effective for achieving your marketing goals, and it allows you to schedule and organize your content creation and distribution efforts.

Planning your content marketing for the full year can help reduce the amount of content you need to create in several ways:

  1. By focusing on major content efforts, you can prioritize the content that is most important for achieving your marketing goals and maintaining visibility for your brand.
  2. By considering the needs and preferences of your target audience, you can create content that is more relevant and useful to them, which can reduce the need for additional content to fill gaps in your marketing strategy.
  3. By planning your content in advance, you can spread out your content creation efforts over the course of the year, rather than trying to produce a large volume of content all at once. This can help reduce the workload and allow you to produce higher-quality content.
  4. The risk of creating random acts of content is high if you do not plan your content. When this happens, you may get good results with some content, but it may be unpredictable or scalable.

7 types of content planning that can help you succeed in 2023

1. Weekly/Monthly/Quarterly Content

Creating and distributing regular content can be an effective way to stay top-of-mind with your audience and keep them engaged with your business. It can also help you build a consistent presence online and establish your company as a thought leader in your industry. By creating and distributing content on a consistent basis, you can build trust and credibility with your audience over time.

Some ideas for regular content might include:

  • Blog posts or articles that cover a specific theme or topic
  • Email newsletters with updates about your business or industry



Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller.

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