Get Ahead of the Game: 7 Types of Content Planning to Help You Succeed in 2023

The 7 Types of Content Planning You Need To Know

Marie Ennis-O'Connor
6 min readJan 4, 2023

Effective content planning is an important part of any marketing strategy. It helps you identify the types of content that will be most effective for achieving your marketing goals, and it allows you to schedule and organize your content creation and distribution efforts.

Planning your content marketing for the full year can help reduce the amount of content you need to create in several ways:

  1. By focusing on major content efforts, you can prioritize the content that is most important for achieving your marketing goals and maintaining visibility for your brand.
  2. By considering the needs and preferences of your target audience, you can create content that is more relevant and useful to them, which can reduce the need for additional content to fill gaps in your marketing strategy.
  3. By planning your content in advance, you can spread out your content creation efforts over the course of the year, rather than trying to produce a large volume of content all at once. This can help reduce the workload and allow you to produce higher-quality content.
  4. The risk of creating random acts of content is high if you do not…

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