The 7 Types of Content Planning You Need To Know — Effective content planning is an important part of any marketing strategy. It helps you identify the types of content that will be most effective for achieving your marketing goals, and it allows you to schedule and organize your content creation and distribution efforts. Planning your content marketing for the full…

Updated August 2022 Do you want your presentations and blog posts to stand out? Are you looking to create eye-catching graphics for social media? Then this article is for you. It used to be, to create graphics for your content (and social media) marketing, you had to have a designer…

You’ll Never Beat The Internet on Quantity — So Aim For Quality Content Instead — It’s all too easy to get caught up in a never-ending content race. With so many platforms and mediums to engage with, the pressure to produce an abundance of content can be overwhelming. But amidst this frenzy, it is important to remember the age-old adage: quality over quantity. Be authentic…

10 Winning Strategies for Amplifying Visibility and Reach — 🚀 Ready to Level Up Your Social Media Game? Whether you’re an individual looking to gain more visibility, a business aiming to expand your reach, or a non-profit organisation working to make a positive impact, increasing the number of comments, likes, and shares on your social media posts can significantly…

Why Sharing Quick Wins with Subscribers Works — When it comes to engaging new email subscribers and keeping them interested in what you have to offer, there are several effective strategies that you can use. One such strategy is the concept of providing immediate value to your subscribers. The Psychology of Immediate Gratification Understanding the psychology behind immediate gratification is key to sharing…

As the leaves start to change and the air gets crisper, it’s time to refresh your feed with some new content for September. — Ready to make a splash in September on your social media channels? These awareness days I’ve curated in this article will help you fuel your content calendar. Whether you’re crafting compelling blog posts, designing eye-catching graphics, producing engaging videos, or simply looking to spice up your social media updates, there’s…

The F-pattern is a common reading pattern that many people use when scanning online content — Imagine your audience as a group of busy commuters at a bustling train station. They’re not looking to settle in for an immersive journey; instead, they’re glancing around, seeking information that piques their interest in a matter of seconds. When consuming content online, people tend to scan rather than read…

In today’s digital world and modern design, there’s something magical about reliving the past. — Nostalgia captures our senses, transports us to eras long gone, and invokes a feeling of wonder about the world that once was. One online platform that beautifully captures this sentiment is The Graphics Fairy. Here you’ll find vintage clip art, ephemera, labels, and more in their carefully curated categories. …

Next time you’re crafting a headline or putting together a numbered list, try adding some odd appeal. — Have you ever found yourself drawn to a headline that promises “7 Secrets to Boost Your Productivity” or “11 Steps to Mastering Social Media Marketing”? That’s no coincidence. The human mind is wired to react to the unexpected, and uneven numbers provide the perfect trigger for curiosity. Seeing an odd…