When it comes to creating engaging content, the type of content you create matters.

If content is king, then visual content is queen.

Visual content can be an incredibly powerful marketing tool, one that increases message association, brand awareness, and encourages engagement and shares.

In an age when people’s attention span averages 8 seconds (that’s shorter than a goldfish!) visuals are memorable and effective because they help people process, understand, and retain more information quickly.

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that…


Maintaining a consistent posting schedule on social media — whether it’s writing blog posts, or sharing updates on social media channels — can be a challenge.

When I teach social media classes, I always recommend creating a social media calendar. By doing this, you will have a ready supply of things to share on social media.

To help you plan your content in advance, I’m going to highlight some events happening this month which you can add to your calendar.

See which of the following awareness days you could build engagement around. You could write a blog post, or create…


In the northern hemisphere spring has sprung at last.

Traditionally spring is a time for cleaning our homes, but we can also think about extending this to our social media lives too.

Our digital houses can get just as cluttered as our real-life homes.

So let’s take some time this spring to clear away the junk and dust those cobwebs from our social media channels.

It’s time to get rid of what’s cluttering up your life both on and offline and start afresh with these six actionable tips.

1. Do An Audit

The first step is to assess how well your current social media…


Curious about how you stack up against competitors in your industry?

Conducting a social media audit is a key part of your social media marketing plan.

A social media audit assesses how well your current social media use works for you. We can waste time and resources trying to improve things that don’t need improving while neglecting the things that we really need to work on.

An audit is a great way to take stock of where you’re at and identify what you can improve on going forward.

Download My Free eGuide To Conducting Your Social Media Audit

How To Conduct A Competitor Audit

One of…


Social media marketing is more than just creating social accounts and posting updates once in a while.

Nor is it merely a digital tool to broadcast company updates.

To make social media marketing work you need to take a strategic approach.

This article guides you through ten questions you should ask yourself before diving into social media. Whether you are a social media beginner or you have been using it for a while, the following questions and actionable steps will help guide your social media efforts toward success.


I’ve been creating social media content for over a decade and I usually have lots of ideas for what I want to write about.

But occasionally the well of inspiration runs dry.

And during those times I return to one of my list of tried and tested places to brainstorm fresh ideas.

Perhaps you are in need of some inspiration to get your creative writing juices flowing too.

If so, I feel sure you will find the following resources helpful to get you unstuck and creating fresh content again.

1. Find Inspiration On Buzzsumo

I use Buzzsumo to find inspiration by searching which popular content…


“Going viral” is one of those social media marketing phrases that really makes me cringe.

Trying to create content solely for the purpose of “going viral” is a recipe for failure.

Staying focused on what your audience needs from you, on the other hand, is your best way of getting recognized by the people who matter most to your business.

Viral content is seen as marketing’s Holy Grail, but the truth is there is no formula for going viral. Having analyzed the most successful content shared back in 2015, Buzzsumo concluded:

“Viral posts remain outliers, and unfortunately there is no…


Maintaining a consistent posting schedule on social media — whether it’s writing blog posts, or sharing updates on social media channels — can be a challenge.

When I teach social media classes, I always recommend creating a social media calendar. By doing this, you will have a ready supply of things to share on social media.

To help you plan your content in advance, I’m going to highlight some events happening this month which you can add to your calendar.

See which of the following awareness days you could build engagement around. You could write a blog post, or create…


Backed up by research from Hubspot, here are seven tips to help you drive your Twitter marketing forward.

1. Use Both “Title Tweets” and “Copy Tweets”

“Title tweets” start each word with a capital letter — just like a headline. They are tweets with just the title of a blog post or article and the link to that article. There are no extra words. However, a “copy tweet” presents the article or blog post as a sentence or question.

Hubspot’s research showed that their average tweet copy got an average of 98 clicks, while headline-based tweets got an average of 110 clicks.


“Once you build an audience (of email subscribers), anything is possible.” — Joe Pulizzi

With the explosion of social media marketing in recent years, the traditional email format may appear outdated.

But nothing could be further from the truth.

In fact, email marketing is more powerful than ever before.

Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness and increasing conversion.

Ignoring email as part of your marketing strategy means you are missing out on potential business opportunities.

Why Now Is The Best Time To Launch An E-Newsletter — And How…

Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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