The 7 Types of Content Planning You Need To Know — Effective content planning is an important part of any marketing strategy. It helps you identify the types of content that will be most effective for achieving your marketing goals, and it allows you to schedule and organize your content creation and distribution efforts. Planning your content marketing for the full…

Updated August 2022 Do you want your presentations and blog posts to stand out? Are you looking to create eye-catching graphics for social media? Then this article is for you. It used to be, to create graphics for your content (and social media) marketing, you had to have a designer…

Take your headlines to the next level with this free headline analyzer tool — David Ogilvy, the original Mad Man of advertising, famously stated, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” This reminder highlights the crucial importance of the headline. Headlines still matter in the digital age.

As social media communication evolves in the direction of messaging, new engagement opportunities emerge. — I was struck reading the latest Digital 2023 Global Overview Report to see chat and messaging top the list of most used websites and apps.

Happy World Speech Day! Today, we celebrate the power of speech to inspire, educate, and connect us all. — On March 15th, the world celebrates World Speech Day, a day dedicated to celebrating speeches and public speaking. Throughout my career, I’ve had the honour of being a keynote speaker at conferences and events around the world. My public speaking skills have been refined over countless hours spent preparing. …

Lessons in simplicity, creativity and innovation inspired by a scientific genius — As we celebrate the birthday of one of the most iconic scientists of all time today, Albert Einstein, let’s take some time to reflect on the lessons we can learn from his life and work. …

The past twelve months have brought about significant changes in the way we use digital technology, and these changes are continuing to evolve in unexpected ways. That’s according to the latest Digital 2023 Global Overview Report, an eagerly anticipated publication each year. What can you expect to see in this year’s report? Global internet users have changed significantly Online activity…

Let’s celebrate the art of proofreading with these tips to elevate your writing skills. — March 8th is a special day for those who appreciate the value of clear, error-free writing. It is Proofreading Day, a day set aside to celebrate the unsung heroes of the writing world — proofreaders. Charles Dickens described proofreaders as having “… much natural intelligence, much-superadded cultivation, considerable readiness of…