Need a quick way to entice someone to join your email list or register for your website? Give away something for free.

Need a quick way to entice someone to join your email list or register for your website? Give away something for free.

One of the best ways to build your list of subscribers is to offer something of value up front related to the value of your offering. …


The right posting frequency can help you keep your audience engaged — but each social network has its own best practices.

Are you wondering how often you can post to your social channels so you can make an impact?

How much is enough? Or conversely too much?

Figuring out that sweet spot between posting enough to increase your visibility without posting too much to annoy followers can be a tricky balance.

Lucikly for us, Hootsuite has dug into the research and come up with the ideal number of times a day (or week) to post for each platform.

Here’s a…


Looking for a way to make your content stand out? Have you considered adding infographics to your content marketing strategy?

Information graphics or infographics are stand-alone graphic visual representations of information, data or knowledge.

“Infographics are a great way to convey complex information in a simple and concise way and are especially effective in B2B marketing.” SMA Marketing

1. Infographics Grab Attention

Humans are visual creatures — 90% of information transmitted to your brain is visual — and because of this people are drawn to visual elements that attract their attention.

Infographics grab your attention and using graphic design elements meant to move you…


Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest?

Image via Canva

David Ogilvy, the original Mad Man of advertising, once famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Ogilvy’s remark reminds us never to underestimate the power of the humble headline.

Even in this digital age, headlines count.

According to Jon Morrow of Smart Blogger “The headlines of your posts have…


Maintaining a consistent posting schedule on social media — whether it’s writing blog posts, or sharing updates on social media channels — can be a challenge.

When I teach social media classes, I always recommend creating a social media calendar. By doing this, you will have a ready supply of things to share on social media.

To help you plan your content in advance, I’m going to highlight some events happening this month which you can add to your calendar.

See which of the following awareness days you could build engagement around. You could write a blog post, or create…


While every day is Social Media Day, June 30th, 2021 marks the twelfth annual official global celebration of all things social media.

I’ve been a social media evangelist for the past ten years and I am still as excited by its possibilities today as I was when I sent my first tweet and wrote my first blog.

The field of social media is dynamic and constantly changing, so as practitioners we are constantly learning and adapting to changes in the ecosystem. That’s what I find so energizing about working in this area.

To celebrate Social Media Day, here are ten…


New to blogging and want to get off the right foot?

I’ve created the following list of tips to help you get your blog up and running and moving in the right direction.

1. Perfect Your About Page

This is the most frequently visited page of your blog after your home page. It also happens to be one of the most commonly overlooked pages) so it’s worth taking the time to make it as professional as possible.

2. Declutter Your Sidebar

Does your blog have a sidebar? Has it become crowded with widgets? Then it’s time to declutter KonMari style. …


Whether you wish to edit a video for Facebook, design a Story for Instagram, or add visual impact to your blog posts, you’ll get the task done quicker and more effectively when you have a dedicated tool to hand.

But with so many tools out there how do you know which tool you should use?

I previously created this mega list of 101 free social media marketing tools — many of which are still my go-to tools today.

For 2021 I wanted to update this list with some new tools. Once again each of the tools listed below is free…


In a previous article, I outlined why email marketing is still so powerful even in a social media marketing world.

However, there is no point in generating a list of email subscribers if you don’t have a strategy in place to do something with it.

You can’t just start emailing people randomly and expect to see great results.

“The best campaigns start with the best lists,” according to OptinMonster, “so building a targeted email list should be your number one priority. ”

In this article, I will guide you through the steps you need to take to build your email…


Maintaining a consistent posting schedule on social media — whether it’s writing blog posts, or sharing updates on social media channels — can be a challenge.

When I teach social media classes, I always recommend creating a social media calendar. By doing this, you will have a ready supply of things to share on social media.

To help you plan your content in advance, I’m going to highlight some events happening this month which you can add to your calendar.

See which of the following awareness days you could build engagement around. You could write a blog post, or create…

Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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