Even though social media is a common tactic used by marketers across the globe, myths about how and why to use social media persist.
Buying into these myths will seriously undermine your social media marketing.
In this post learn how to counter the most prevalent myths with my 10 myth-busting tips.
Fact: Being overly promotional on social media is a sure-fire way to turn people off.
There’s a misconception that social media is essentially a giant sounding board for you to pitch your products and services. If you think about your own use of social media you don’t log on so you can read ads. You go there to socialize and find interesting content. Sprout Social surveyed more than 1,000 Facebook, Twitter and Instagram users to determine what annoys them about brands on social, what drives them to unfollow and which industries are on the right side of the line. …
93% of online experiences begin with a search engine. So, if you want your website to rank higher in Google you have to make sure that you’re using the right keywords.
Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.
One of the biggest mistakes I come across is trying to rank for generic keywords with a high search volume.
Instead, try long-tail keywords.
These are keywords or key phrases that are more specific — and usually longer — than more commonly searched for keywords. They get less search traffic, but will usually have a higher conversion value, as they are more specific. …
Ready to build a better blog?
Whether you’re new to blogging or you’ve been blogging for some time, implementing these tips today will make your blog instantly better!
Start by drawing up a list of ten top blogs in your niche. Evaluate them in terms of look, design, and functionality. Screenshot the design features you think work well and think about how you might incorporate them into your own website. Look also at what your competitor might be missing. Do you have a key differentiator that sets you apart from the competition? Highlight that difference on your blog.
This is the most frequently visited page of your blog after your home page (also happens to be one of the most commonly overlooked pages) so it’s worth taking time to make it as professional as possible. …
Did you know that 39% of total global web traffic comes from search engines, with Google receiving over 63,000 searches per second on any given day?
75% of users never click past the first page of search results.
Which is where SEO (the acronym stands for Search Engine Optimization) comes in. SEO is the process of earning traffic from search engines organically — meaning you aren’t paying for ads or sponsored content placement.
While there are many, many definitions on the web describing the process of Search Engine Optimisation (SEO), I really like the clarity of this one — particularly the last sentence. …
Maintaining a consistent posting schedule on social media — whether it’s writing blog posts, or sharing updates on social media channels — can be a challenge.
By creating a monthly social media calendar where you map out content in advance you can ensure you’ll have a ready supply of things to share on social media.
To help you fill your calendar this month, I’ve put together a list of things happening in November. Use these as inspiration for blog posts, graphics, videos, and social media updates.
Conducting a social media audit is a key part of a social media marketing plan.
An audit assesses how well your current social media use works for you.
We can waste time and resources trying to improve things that don’t need improvement while neglecting the things that we really need to work on.
A social media audit is a great way to take stock of where you’re at and identify what you can improve on going forward.
Create a simple excel spreadsheet and list all your social accounts, including those you set up but haven’t used in a while.
It’s time to broaden your social media horizons.
While Facebook might be the most popular social network in the West, there is a world beyond Facebook waiting for you to explore.
More and more people are becoming fatigued from the over-saturation of content on the main social media networks. They’re moving increasingly towards platforms that help eliminate the noise and posts that aren’t relevant to them.
Niche networks provide you with the opportunity to connect with a highly target and engaged community. …
There is no shortage of tools to help you manage your time better online, create engaging content, and grow your social media presence.
But with so many tools to choose from, which ones are worth your consideration?
I’ve put together this list of my own go-to social media tools to help you hone in on which ones are right for you.
Best of all each of the tools listed are free so you can try them out before deciding if you need to upgrade to a paid tool or feature.
Whether you want to create a nifty graphic to share on Instagram, a compelling video for Facebook, check your website performance or manage your social media marketing, there’s a tool here to suit your needs. …
So you've written a new blog post. You’ve shared it on social media. And now you’re waiting for visitors to roll on up to your website.
Today I’m going to show you how to turn one piece of content into six unique social shares.
Infographics are highly shareable and a super way to visualize your valuable content. You don’t need to be skilled in graphic design to create one. There are several free tools available to help you do so. Visme, Piktochart, Canva, Infogr.am, and Venngage are all good tools to try.
Further Reading: 6 Reasons You Should Include Infographics In Your Content Marketing…
To mark World Statistics Day today, here are ten interesting social media statistics you can use in your writing and presentations.
Let’s start off with an overview of how many people use social media globally in 2020.
2. The average internet user spends 2 hours and 24 minutes daily on social media (Source: We Are Social).
3. Facebook users spend 38 minutes per day on the platform (Source: Social Media Today).
4. Instagram users spend an average of 28 minutes per day on Instagram (Source: Hootsuite). …