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Even though social media is a common tactic used by marketers across the globe, myths about how and why to use social media persist.

Buying into these myths will seriously undermine your social media marketing.

In this post learn how to counter the most prevalent myths with my 10 myth-busting tips.

Myth # 1 Social Media Is Just A Sales Tool

Fact: Being overly promotional on social media is a sure-fire way to turn people off.

There’s a misconception that social media is essentially a giant sounding board for you to pitch your products and services. If you think about your own use of social media you don’t log on so you can read ads. You go there to socialize and find interesting content. Sprout Social surveyed more than 1,000 Facebook, Twitter and Instagram users to determine what annoys them about brands on social, what drives them to unfollow and which industries are on the right side of the line. …


Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller.

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