How to Create Six Unique Social Shares From Just One Piece of Content

Marie Ennis-O'Connor
3 min readOct 6, 2021

There’s so much more you can do to get the maximum from each piece of content you create.

Photo by Baher Khairy on Unsplash

So you’ve written a new piece of content. You’ve shared it on social media. And now you’re waiting for readers to find it. Get creative with that waiting time by repurposing your content to extend its reach.

Today I’m going to show you how to turn one piece of content into six unique social shares.

1. Create an Infographic

Infographics are highly shareable and a super way to visualize your valuable content. You don’t need to be skilled in graphic design to create one. There are several free tools available to help you do so. Visme, Piktochart, Canva, Infogr.am, and Venngage are all good tools to try.

Recommended Reading: 6 Reasons You Should Include Infographics In Your Content Marketing Strategy

2. Write Multiple Tweets

At about 18 minutes, tweets have the shortest lifespan of any social media post. Twitter is fast-paced, and messages get buried quickly. To counter this, you need to share your post multiple times on Twitter to increase visibility.

This doesn’t mean you should post the same update every time. Using best practice…

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