6 Reasons You Should Include Infographics In Your Content Marketing Strategy

Marie Ennis-O'Connor
3 min readJul 18, 2021

Looking for a way to make your content stand out? Have you considered adding infographics to your content marketing strategy?

Information graphics or infographics are stand-alone graphic visual representations of information, data or knowledge.

“Infographics are a great way to convey complex information in a simple and concise way and are especially effective in B2B marketing.” SMA Marketing

1. Infographics Grab Attention

Humans are visual creatures — 90% of information transmitted to your brain is visual — and because of this people are drawn to visual elements that attract their attention.

Infographics grab your attention and using graphic design elements meant to move you through the “story,” they hold your attention, which is the goal of every piece of marketing content.

2. Infographics Make Information Understandable

Our brains process information presented to us in a visual format far better than text. It has been reported that we process visuals 60,000 times faster. Infographics, therefore, make information easier to process and digest.

Source: Ryan Shelley/Shelley Media Arts

3. Infographics Cut Through The Online Noise

People are also drawn to facts, figures, and statistics. When you combine these with compelling graphics you have a persuasive tool to help your content cut through the online noise.

4. Infographics Are Highly Shareable

In terms of social media marketing, they are an effective way of spreading information (the “viral” process) across multiple social networking sites. Infographics are “liked” and shared on social media 3X more than any other type of content. (NNGroup)

Source: Ryan Shelley/Shelley Media Arts

5. Infographics Increase…