How to Create a Winning Content Strategy
“Tactics without strategy is the noise before defeat.” -Sun Tzu
If you want your content to do well on social media, you have to be strategic about what you publish and when you publish it.
Follow these 10 steps to start creating a winning formula for your content marketing strategy.
Step #1 Define Your Purpose
Having a clear purpose in mind is the first step to creating great content. What do you hope to achieve with your content marketing? Do you want to increase brand awareness, lead generation, or user engagement? Think about your USP (unique selling proposition). How will you convey that in your content marketing? Don’t create content for the sake of it. Your content should align with your business goals and ethos. If it’s not relevant, it won’t be authentic to your readers.
Take Action: Set SMART goals for your social media marketing. For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time-specific, these are often called SMART goals.
