Here’s How To Set SMART Goals For Social Media Success
Goal setting increases your likelihood of social media success.
Setting clear goals today will not only propel your social media strategy forward in 2022, but they will also serve as defined metrics when it comes to measuring your progress throughout the coming year.
It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals.
When working with clients to create an online marketing strategy, one of my first questions to them is simply “what are you hoping to achieve with social media?” So many times I see businesses jump on board the latest social network without any thought as to what they actually want to achieve there.
Strategy Without Goals Is Putting The Cart Before The Horse
Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.
Common Social Media Marketing Goals
Below you will find a list of some common social media marketing goals — decide which of these are most aligned with your business goals.
- Drive traffic to your website
- Sell a product/advertise a service
- Generate more sales and leads
- Communicate with customers
- Increase brand awareness
- Run an awareness campaign
- Establish online authority
How To Set SMART Social Media Goals
For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time-specific — these are often called SMART goals. SMART goals are one of the longest-lasting, most popular goal-setting frameworks for business.