Write Better Headlines With These 9 Winning Formulas

Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest?

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David Ogilvy, the original Mad Man of advertising, once famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”