Why Smart Content Marketers Don’t Need To Reinvent The Wheel
Are you struggling to find time to create fresh content for your website or blog?
According to Inbound Marketing Agency, Hubspot “The answer to this challenge isn’t to write more frequent, lower quality blog posts. Quite the opposite. You need to dedicate more time to researching and write the best and most engaging content you can.”
But that doesn’t mean you have to reinvent the wheel every day. As Neil Patel puts it:
In fact, when it comes to content, the Pareto Principle (also known as the 80/20 rule) applies: 80% of your results will come from just 20% of your content, 80% of your blog visitors will come from 20% of your blog posts, and so on.
The key to maintaining a steady stream of quality content is to repurpose what you already have.
Repurposing content simply means taking one asset and reusing it somewhere else. By re-purposing content you have already written, you can extend and breathe new life into your current and past content.
Gini Dietrich, the founder and CEO of Arment Dietrich is a fan of repurposing. “It’s always astounding to me how many marketers (most) don’t repurpose any content,” she said in this CoSchedule article. “They create something once and let it live in a silo. The most successful marketers do not do that. For everything you publish, there should be at least five ancillary pieces you can create. Optimize the heck out of your creations.”
Get into the habit of creating each new piece of content with repurposing in mind. By focusing on producing one piece of really great content for repurposing, rather than several lower quality pieces, you can radically improve the quality of your marketing.