Why Email Marketing Is More Powerful Than Social Media

Marie Ennis-O'Connor
3 min readFeb 20, 2022

“Once you build an audience (of email subscribers), anything is possible.” — Joe Pulizzi

With the explosion of social media marketing in recent years, the traditional email format may appear outdated.

But nothing could be further from the truth.

In fact, email marketing is more powerful than ever before.

In spite of the prevalence of new technology, email is still one of the most persuasive marketing channels for building awareness and increasing conversions.

You will miss out on potential business opportunities if you ignore email as part of your marketing strategy.

1. Email marketing helps you build relationships and credibility.

Email marketing is more direct and personalised than social media marketing.

2. Email marketing keeps you top of mind.

Many people check their email several times a day, even if they can go a few days without checking social media.

3. Email marketing is inexpensive.

Using email is a cost-effective way to communicate with people who are interested in hearing from you.

4. You own your list.

Unlike social media, which is subject to change, your list is yours. In the words of marketer Ann Handley (sender of one of the best newsletters around), “email is the only place where people (not algorithms) are in control. With social and other digital channels — Facebook, Instagram, LinkedIn, paid search, organic search — someone or something else decides who sees your content and when and where they see it.

5. Email drives visitors to your website.

Your email marketing efforts can drive more traffic to your website, as well as provide you with valuable information about the parts of your marketing and website that are attracting the most attention.

What should you email?

The best way to build relationships with your subscribers is to send them regular emails.