Why Blogging is a Game Changer for Businesses: Key Statistics and Benefits to Consider
In the era of content marketing, blogging is an essential tool for businesses to generate leads and drive traffic.
Blogging has emerged as a popular medium for both individuals and businesses to express their opinions, ideas, and knowledge to a wider audience. With the growing significance of content marketing, blogging has become an indispensable tool for businesses to generate leads and enhance website traffic.
In this article, we will delve into some crucial blogging statistics that underscore the significance of blogging for individuals and businesses alike.
Blogging is on the rise
Each month, approximately 409 million people view more than 20 billion pages. There are about 70 million posts being published each month by WordPress users.
Blogging can drive traffic to your website
One of the main benefits of blogging is that it can drive traffic to your website. According to a study by HubSpot, companies that blog receive 97% more backlinks to their website than those that do not blog. This increased backlinking can help improve your website’s search engine rankings, making it easier for potential customers to find your business online.
Blogging can generate leads
In addition to driving traffic to your website, blogging can also generate leads for your business. Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts. 57% of marketers say they’ve gained customers specifically through blogging.
Consistent blogging is key
While blogging can be a powerful tool for businesses and individuals, consistency is key. According to a study by HubSpot, companies that publish 16 or more blog posts per month generate 4.5 times more leads than those that publish less than four posts per month. This highlights the importance of creating a consistent blogging schedule and sticking to it.
Read Boost Your Engagement and Build a Loyal Following with Recurring Content for ideas on how to develop consistency
Blogging can establish you as an expert in your field
Another benefit of blogging is that it can establish you as an expert in your field. By sharing your knowledge and expertise through blog posts, you can build credibility and authority in your industry. This can help attract new customers and clients, as well as open up opportunities for speaking engagements, guest posts, and other collaborations.
Business and individual bloggers both benefit from blogging, as evidenced by these statistics. Your business can grow through blogging if you use it to drive traffic to your website, generate leads, establish yourself as an expert, and more. No matter how experienced or new your blogging experience is, it’s never too late to reap the benefits of blogging!
