What’s Working On Facebook Right Now?

Updated: May 2019

Social analytics platform Quintly has released a report, for which they analyzed 94,000 Facebook Pages, and over 105 million posts, in order to achieve “a data-driven foundation” for Facebook insights and predictions.

If you’re struggling to make an impact on Facebook, then these findings may help you find a way forward.

Visuals Lead The Way

Facebook recommends each post you create should include some type of creative, like images, GIFs or videos. Quintly’s findings bear this out.

Takeaway: As you can see merely posting a link without a video or image leads status updates to under-perform.

Recommended Reading: 10 Expert Tips to Improve Your Facebook Video Marketing

Weekends Are The Best Time To Post

On average, Quintly saw a tendency towards posting during the weekday. with 23% of all posts posted during the weekend.

Takeaway: Posting on the weekend resulted in 13.3% more engagement. If you’ve not tried posting on weekends, it may also be worth testing.

Want to learn more?

Access the full study here.

You might also like to read:

The Five Types of “Engagement Bait” That Will Make Facebook Downrank Your Posts and Demote Your Page

How To Increase Organic Reach and Create More Engaging Content on Facebook

5 Ways to Generate More Engagement (and Reach) on Facebook

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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