Updated: May 2019
Social analytics platform Quintly has released a report, for which they analyzed 94,000 Facebook Pages, and over 105 million posts, in order to achieve “a data-driven foundation” for Facebook insights and predictions.
If you’re struggling to make an impact on Facebook, then these findings may help you find a way forward.
Visuals Lead The Way
Facebook recommends each post you create should include some type of creative, like images, GIFs or videos. Quintly’s findings bear this out.
Takeaway: As you can see merely posting a link without a video or image leads status updates to under-perform.
Recommended Reading: 10 Expert Tips to Improve Your Facebook Video Marketing
Weekends Are The Best Time To Post
On average, Quintly saw a tendency towards posting during the weekday. with 23% of all posts posted during the weekend.
Takeaway: Posting on the weekend resulted in 13.3% more engagement. If you’ve not tried posting on weekends, it may also be worth testing.
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