What’s The Perfect Post Length for Facebook, Instagram and LinkedIn?

Each social platform has its own set of rules when it comes to character counts and attention spans.

In this article, we’ll explore the ideal post lengths for Facebook, Instagram, and LinkedIn to help you make the most of your social media strategy.

Facebook

When creating organic Facebook posts, think of them as concise, eye-catching snippets that pique your audience’s interest. The key here is to keep it short, sweet, and to the point.

• Aim for 40–80 Characters: Studies have shown that Facebook posts within this character range tend to maximize engagement. These concise posts are quick to consume, making them ideal for capturing your audience’s attention as they scroll through their newsfeeds.
• Shorter posts perform better because they encourage users to stop and read, comment, or share. They offer a glimpse of your content’s value without overwhelming the reader. Posts in this character range are also more shareable. They leave room for your audience to add their thoughts or share the post…