4 Web Search Trends Redefining Digital Landscapes in 2024

Online information consumption is evolving, presenting both challenges and opportunities

Marie Ennis-O'Connor


With the rise of social media platforms and mobile devices, people now have access to vast amounts of information at their fingertips. This has resulted in a shift in consumer behavior, as more and more people are turning to online platforms for research and purchasing decisions.

Businesses need to adapt to the changing landscape by optimizing their online presence, engaging with consumers through these platforms, and leveraging data-driven insights to personalize their marketing efforts.

1. Social Media’s Influence

According to data from Hubspot, 31% of consumers actively use social media for queries. Chatbots such as ChatGPT are also used by 12% of people to find answers to questions — but we can expect to see this figure rise in 2024.

2. Gen Z and Millennials Prefer Social Media For Search

3. The Resilience of Search Engines

Despite the social media surge, search engines remain the cornerstone of online information retrieval. Consumers, by an overwhelming 86%, still consider search engines as the most effective means of finding answers.

4. Mobile-First Imperative

The dominance of mobile devices in web searches is a trend that will continue in 2024. A deeper dive into generational habits reveals an even more pronounced shift, with 80% of Gen Z, 62% of Millennials, and 66% of Gen X users favouring mobile devices. Crafting mobile-first experiences is no longer an option but a strategic necessity.

In the digital landscape of 2024, it is imperative to understand the preferences of different generations. Although social media and mobile searches are universal trends, their impact on online behavior varies by age group. In order to create content and experiences that resonate with Gen Z, Millennials, and Gen X, it will be crucial to adapt strategies based on their preferences.