4 Web Search Trends Redefining Digital Landscapes in 2024

Online information consumption is evolving, presenting both challenges and opportunities

With the rise of social media platforms and mobile devices, people now have access to vast amounts of information at their fingertips. This has resulted in a shift in consumer behavior, as more and more people are turning to online platforms for research and purchasing decisions.

Businesses need to adapt to the changing landscape by optimizing their online presence, engaging with consumers through these platforms, and leveraging data-driven insights to personalize their marketing efforts.

1. Social Media’s Influence

According to data from Hubspot, 31% of consumers actively use social media for queries. Chatbots such as ChatGPT are also used by 12% of people to find answers to questions — but we can expect to see this figure rise in 2024.

2. Gen Z and Millennials Prefer Social Media For Search

3. The Resilience of Search Engines