I’m a sucker for statistics. And I love Twitter. So today’s post gets to combine the two for me.
Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006.
If you’re looking for some Twitter stats for your next presentation or content piece, check out these 2019 statistics.
1. Over 500 million Tweets are sent each day
According to Twitter’s official record, over 500 million Tweets are sent each day on the platform — that works out at 5,787 tweets every second!
2. The most used emoji on Twitter is 😂 Face With Tears of Joy
3. 71% of Twitter users read news on the platform
According to a study by Pew Research, 71% of Twitter users are reading news on Twitter. No other platform rivals Twitter for up-to-the-minute happenings.
4. Tweets with a GIF get 55% more engagement
According to Twitter’s own study, 3.7 million accounts showed that Tweets with a GIF gained 55% more engagement than those without.
5. 93% of Twitter videos are viewed on mobile
With a huge 93% of Twitter videos being viewed on mobile devices, it’s important to have a moible optimized video strategy for videos shared on Twitter.
6. The half-life of a tweet is 24 minutes
In other words, a tweet gets half its interactions in the first half-hour before it starts to disappear in a sea of tweets. This means that the more you post, the more of an opportunity you have to get seen.
7. Tuesday and Wednesday are the best days to post on Twitter
With the half-life of a tweet so short, you need to know how to optimize your Twitter reach. It’s useful to know the best times to post your updates so they reach your audience when they are online.
- Tuesday and Wednesday are the best days to post on Twitter.
- The best times to post on Twitter are Wednesday at 9 a.m. and Friday at 9 a.m.
- Saturday gets the least engagement.
- Times to avoid that get the lowest engagement are every day from 10 p.m–4 a.m.