’Tis The Season: 12 Ways To Add Festive Cheer To Social Media

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Are you looking to spruce up your holiday marketing efforts?

In the spirit of the tradition of the Twelve Days Of Christmas, I offer you 12 ways to help get you in the holiday spirit.

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1. Add A Christmas Twibbon To Your Social Profiles

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Put a Santa Hat on your virtual head, with a Twibbon.

2. Create Holiday-Themed Graphics For Your E-Mail Marketing

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Canva.com

Images are one of the best ways to create a holiday feel. Swap out your usual Facebook cover photo or Twitter header for a holiday-inspired design. Explore Canva for pre-made Christmas templates (with the correct image dimensions for each network) to use in your social media marketing.

3. Give Your Business Logo A Holiday Makeover

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Check out Google’s logo (and the famous Google Doodle) for inspiration.

4. Deck The Halls Of Your Blog

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Wordpress.org Christmas plug-in

If you have a self-hosted WordPress site you can add one of its many Christmas plugins.

Bonus Tip: Read 5 Vacation Blog Tips: How To Keep Your Content Fresh When You Are Away

5. Show Your Support For A Worthy Cause

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People like to support and spend money with businesses that share the same values and support the same causes. Find a nonprofit that shares the same values as your company and partner on a “giving” promotion to promote the cause to both of your audiences.

6. Email A Christmas Video Greeting

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The holidays are the perfect time to build an emotional bond with your audience. Video can build trust and encourage viewers to engage with you by using emotions and adding a personal touch. Focus on feelings that fit with the holidays like gratitude, being home for the holidays, goodwill, etc.

7. Create An Advent Calendar

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8. Share Helpful Holiday Tips Around Your Product or Service

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Source: Polka Spots and Freckle Dots

Can you offer tips or tricks to take the stress out of the holiday season? Put yourself in your customer’s shoes: Think about their holiday stressors and think creatively about how you can help them navigate the busy season effectively.

9. Offer A Seasonal Discount

Did You Know? 68% of consumers strongly believe that coupons have a positive impact on a retailer’s brand

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Pro Tip! Neil Patel suggests giving your “top fans” on Facebook a special promotion no one else can get.

10. Run A Holiday Contest

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Contests are not only a fun way to engage your audience and keep your business top-of-mind during the holidays, but they can also help to generate buzz around your brand and spread the word organically.

Pro Tip! Lilach Bullock recommends you pick a prize that works with the holiday theme, but don’t forget about your own business goals either.

“Try to come up with a prize and contest to help support your goals (more brand awareness, more engagement, more leads generated, etc.), while also being relevant in some way to the holiday season.”

Sweepstakes are the simplest social promotion because they make it super easy to enter. You could run one sweepstake each day for 12 days (or a portion) of the holidays.

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11. Create A Christmas-Themed Pinterest Board

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Create new boards and pin Christmas related images and themes to it.

12. Involve Your Instagram Followers

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Your goal is to get your brand associated with something fun for the holidays. Use a catchy campaign specific hashtag, and get your customers to tag you, so they use your name in their shared photos.

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Written by

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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