’Tis The Season: 12 Ways To Add Festive Cheer To Social Media
Are you looking to spruce up your holiday marketing efforts?
In the spirit of the tradition of the Twelve Days Of Christmas, I offer you 12 ways to help get you in the holiday spirit.
1. Add A Christmas Twibbon To Your Social Profiles
Put a Santa Hat on your virtual head, with a Twibbon.
2. Create Holiday-Themed Graphics For Your E-Mail Marketing
Images are one of the best ways to create a holiday feel. Swap out your usual Facebook cover photo or Twitter header for a holiday-inspired design. Explore Canva for pre-made Christmas templates (with the correct image dimensions for each network) to use in your social media marketing.
3. Give Your Business Logo A Holiday Makeover
A lot of well-known brands update their logo for the holidays. You don’t need fancy graphic design changes. Many free photo editing sites allow you to add seasonal filters and graphics to your photos.
Check out Google’s logo (and the famous Google Doodle) for inspiration.
4. Deck The Halls Of Your Blog
Decorate your website or blog with seasonal graphics. If you run a WordPress site, you can add a feature which mimics snow falling. Simply go to your dashboard, click on Settings — General, and then check the box next to “Show falling snow on this blog.
If you have a self-hosted WordPress site you can add one of its many Christmas plugins.
5. Show Your Support For A Worthy Cause
Get behind a worthy cause this Christmas and encourage your readers and followers to do the same.
People like to support and spend money with businesses that share the same values and support the same causes. Find a nonprofit that shares the same values as your company and partner on a “giving” promotion to promote the cause to both of your audiences.
6. Email A Christmas Video Greeting
Shoot a quick video to include in your next email newsletter. No other marketing medium can communicate as quickly and effectively as video.
The holidays are the perfect time to build an emotional bond with your audience. Video can build trust and encourage viewers to engage with you by using emotions and adding a personal touch. Focus on feelings that fit with the holidays like gratitude, being home for the holidays, goodwill, etc.
7. Create An Advent Calendar
A fun idea (though it requires an investment of time up-front) is a social media advent calendar. Each day you can reveal an exclusive piece of content to your fans. Here’s a great example from Love Knitting, a site for, erm… knitters.
8. Share Helpful Holiday Tips Around Your Product or Service
Can you offer tips or tricks to take the stress out of the holiday season? Put yourself in your customer’s shoes: Think about their holiday stressors and think creatively about how you can help them navigate the busy season effectively.
9. Offer A Seasonal Discount
Offer a discount on a product or service you supply which would make a great Christmas gift.
Did You Know? 68% of consumers strongly believe that coupons have a positive impact on a retailer’s brand
Pro Tip! Neil Patel suggests giving your “top fans” on Facebook a special promotion no one else can get.
10. Run A Holiday Contest
Contests are not only a fun way to engage your audience and keep your business top-of-mind during the holidays, but they can also help to generate buzz around your brand and spread the word organically.
Pro Tip! Lilach Bullock recommends you pick a prize that works with the holiday theme, but don’t forget about your own business goals either.
“Try to come up with a prize and contest to help support your goals (more brand awareness, more engagement, more leads generated, etc.), while also being relevant in some way to the holiday season.”
Sweepstakes are the simplest social promotion because they make it super easy to enter. You could run one sweepstake each day for 12 days (or a portion) of the holidays.
11. Create A Christmas-Themed Pinterest Board
If you have not explored the world of Pinterest yet, the holidays are the perfect time to start.Pinterest now serves more than 10 billion recommendations every day.
Create new boards and pin Christmas related images and themes to it.
12. Involve Your Instagram Followers
Visual social networks like Pinterest and Instagram are important to inspiring people at this time of year. Get your followers more involved with your business by making it fun for them to join in your marketing by sharing user-generated images.
Your goal is to get your brand associated with something fun for the holidays. Use a catchy campaign specific hashtag, and get your customers to tag you, so they use your name in their shared photos.
And now for my holiday marketing offering. Sign up for my 12 Days of Digital Marketing e-mails. Each day, beginning December 10th you’ll receive an email with one of my hand-picked tips and tools.