Timing is Everything: The Best Times to Post to Social Platforms in 2023

Simply posting content on social media is not enough to achieve success.

Marie Ennis-O'Connor
4 min readMay 12


While creating high-quality content is crucial for social media success, it is not enough on its own. Timing plays a crucial role in determining the success of your social media strategy.

1. Improves engagement

Posting at optimum times can also help improve engagement rates. When you publish content when your target audience is most active on social media, you are more likely to receive likes, comments, and shares. This, in turn, can help boost your engagement rates, which can have a positive impact on your social media strategy.

2. Maximizes visibility

Publishing content on social media at optimum times can help maximize its visibility. When you post at the right time, your content is more likely to be seen by your followers, who are more likely to engage with it. This, in turn, can lead to more likes, shares, and comments, which can help boost your visibility on the platform.

3. Reaches a larger audience

Posting at the right time can also help you reach a larger audience. When you publish content at optimum times, your posts are more likely to be shared by your followers, which can help expand your reach and attract new followers to your account. This can ultimately lead to more brand awareness and increased sales.

4. Saves time and effort

Publishing content at optimum times can help save time and effort. Instead of constantly posting content throughout the day, you can schedule your posts to be published at the best times. This means that you can focus on other aspects of your social media strategy, such as creating high-quality content and engaging with your followers.

One of the primary reasons why timing is critical for social media success is that each social media platform has its own unique audience. Different social media platforms have different peak usage times, and posting at these times can increase the visibility of your content. For instance, LinkedIn sees high engagement rates…



Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com