This is Your Brain on Social Media

Social media has had a major impact on the way we perceive, process, and interact with information — and with each other.

Have you ever wondered what is going on in your brain when you are scrolling through your social media feeds? It’s fascinating to think about the intricate processes happening inside your mind as you navigate the vast digital landscape. As you swipe and tap, your brain is constantly processing a multitude of information, emotions, and stimuli.

First and foremost, social media engagement triggers the release of dopamine, a neurotransmitter associated with pleasure and reward. This neurotransmitter plays a crucial role in addiction and is often referred to as the “feel-good hormone.” When you receive likes, comments, or shares on your posts, your brain associates it with positive reinforcement, leading to a sense of validation and satisfaction.

Let’s explore some more.

1. Dopamine and Reward System

The relationship between social media and the brain’s reward system is powerful and complex. Platforms like Instagram and Facebook have been meticulously designed to catch and hold our attention. Your brain’s reward system gets activated every time you scroll through your…