The Science of Timing: Here Are The Best Times To Post on Social Media
Maximizing Social Media Engagement Through Strategic Posting Times
3 min readOct 14, 2023
Sprout Social, a prominent social media management and analytics platform, has been at the forefront of providing valuable insights for social media marketers. Their annual listing of the best times to post on major social media platforms is a good guide for those looking to maximize their online presence. This year, for the first time, Sprout Social has included data on TikTok in its analysis.
With over 2.8 billion monthly active users, Facebook remains a dominant force in social media.
Sprout Social’s analysis for 2023 show a preference for weekdays over weekends:
- Mondays from 8 am to 1 pm
- Tuesdays from 8 am to 2 pm
- Wednesdays from 8 am to 1 pm
- Thursdays from 8 am to noon
Moving over to Instagram, a similar trend is observed with a focus on mornings for optimal engagement.
