Visual marketing is hotter than ever and will only continue to grow in importance over the next few years.
In an age when people’s attention span averages 8 seconds (that’s shorter than a goldfish!) visuals are memorable and effective, because they help people process, understand, and retain more information more quickly. Visual content can be an incredibly powerful marketing tool, one that increases message association, brand awareness, and encourages engagement and shares.
Let’s dive deeper into the findings!
Video is booming. YouTube has become the third most visited website in the world and the second most popular search engine. By 2020, Cisco predicts that video will make up 82% of the content we consume online
A GIF is an image file that allows you to feature animated images, which makes it seem like the image is moving.
They’re easy to consume, provide a new way to capture your viewers’ attention, and can have a serious emotional impact. And since content that makes us feel something encourages us to share, these tiny animations are worth experimenting with. — Hubspot
Take Action: Create your own GIFs with Giphy — home to one of the internet’s biggest GIF collections.
A word of caution though — use these selectively — I have seen some brands go overboard and use them everywhere!
People are spending 3 times longer watching live content than ones that have been prerecorded. Thanks to the rise of Facebook Live, Twitter Live, and Instagram Stories’ “Live” mode you now not only have the ability to communicate with your audience via social media, you can also do so in real time.
Live streaming is a powerful medium because it gives your audience a chance to interact. Your audience is not just viewing your content. They become part of it through live streaming of events, customer Q&A sessions, or behind-the-scenes sharing. Cover topics and feature people that your audience has indicated interest in.
Take Action: Take a look at which pieces of written content have performed exceptionally well on your site and your social channels, then use those topics as inspiration for your live video.
Infographics have been around for a long time on the web, but they are still extremely popular. If you’d like to create an infographic, consider the information that you want to share. Don’t force information into an infographic — not all information fits an infographic style. If on the other hand you have data to share, an infographic might better tell the story suggested by your numbers.