The Curious History of Lorem Ipsum: From Cicero to Digital Design

A Glimpse Inside The Fascinating History and Modern Utility of the Designer’s Secret Language

Marie Ennis-O'Connor
3 min readSep 28, 2023

There’s a phrase that comes to mind when thinking about typography, design, and typesetting: “Lorem Ipsum.” This is that seemingly nonsensical Latin text that often fills the spaces where actual content will eventually appear.

But do you know the story behind Lorem Ipsum and why it has become such an integral part of the design and publishing industry?

Let’s dive into the curious history and practicality of Lorem Ipsum.

The Origins: Aldus Manutius and His Typesetting Tricks

The story of Lorem Ipsum finds its roots in the innovative mind of Aldus Manutius, a pioneering Venetian printer who left an indelible mark on the world of typography and publishing during the 16th century. While he may not have directly invented Lorem Ipsum in its modern form, his creative use of filler text laid the foundation for its widespread adoption and enduring legacy.

Aldus Manutius was a visionary in the realm of printing, renowned for his commitment to excellence and his relentless pursuit of typographical perfection. In his quest to push the boundaries of the printing craft, he devised a brilliant solution: a form of placeholder text that would revolutionize typesetting practices.

Manutius recognized that the visual aspects of a printed page were just as crucial as the content itself. His ingenuity lay in the realization that while words carried meaning, the aesthetics of how those words appeared on a page could profoundly influence a reader’s experience. This insight led him to develop a system of filler text that allowed him to demonstrate the visual harmony and balance of a printed work without being mired in the complexities of actual content creation.

Cicero’s Influence: A Dash of Classical Latin

The essence of Lorem Ipsum, as we know it today, draws from the writings of the celebrated ancient Roman philosopher Cicero — but with a creative twist. Rather than a direct translation or faithful reproduction, the text has been intentionally scrambled and modified. By scrambling the words and rearranging the letters, designers and typesetters ensured that the filler text would be devoid of any recognizable meaning. This served the purpose of preventing readers from becoming distracted by the content itself and instead focusing on the design, layout, and typography. In essence, Lorem Ipsum allowed the form to take precedence over the content, a principle that remains vital in the visual arts to this day.

The Rise in Typesetting and Printing

Fast forward to the 20th century, and the rise of desktop publishing software brought Lorem Ipsum to the forefront. Designers and publishers found it practical as it allowed them to experiment with different fonts, layouts, and designs without being distracted by the content of a document.

Today, Lorem Ipsum has transcended its origins and is an indispensable tool in the design and development world. It serves as a universal placeholder text for website mock-ups, graphic design projects, and print media layouts.

Variations on a Theme

Variations of Lorem Ipsum have been crafted by designers and developers, adding whimsy to their work, such as Cat Ipsum.

Cat Ipsum — A Furrier Lorem Ipsum

As designers, developers, and creators continue to push the boundaries of what is possible, Lorem Ipsum remains steadfast, reminding us that sometimes, in the pursuit of perfection, a little gibberish can go a long way. It is a testament to the enduring allure of the written word, even when that word is Lorem Ipsum.

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Marie Ennis-O'Connor
Marie Ennis-O'Connor

Written by Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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