70 Of The Best Free Apps And Tools To Super-Charge Your Digital Marketing
There is no shortage of tools to help you manage your time better online, enhance your digital marketing and grow your social media presence. But with so many tools to choose from, which ones are worth your consideration?
I’ve put together this list of my own go-to social media tools to help you hone in on which ones are right for you. Best of all each of the tools listed are free so you can try them out before deciding if you need to upgrade to a paid tool or feature. Whether you want to create a nifty graphic to share on Instagram, a compelling video for Facebook, check your website performance or manage your social media marketing, there’s a tool here to suit your needs.
Use this list as a starting point in your search for the right solution for you. I will update this list regularly with new tools, so be sure to bookmark it and return to it to see what’s new.
The app lets you choose from a large selection of filters to make your photos stand out. Instead of filtering your photos to look all the same, A Color Story filters aim to enhance the color you’ve chosen in your composition. Bright whites, rich color, and clean adjustments.
2. Adobe Spark
A free suite of apps which allow both web and mobile users to create and share visual content — like posts for social media, graphics, web stories, and animated videos.
A simple graphics editor that you can use from your browser window or as an app for your phone. Use Aviary to fine-tune your photos with a full range of filters and one-touch tools for adjusting lighting, focus, and color. You can also erase blemishes and brighten whites in a tap, or personalize your pictures with stickers, frames, and overlays.
There is so much you can do with this tool to enhance your visual marketing assets, including creating collages, adding “one-click” photo effects (there are over 300 photo effects and filters to choose from) and an array of graphics (eg speech bubbles). The basic account is free to use and provides users with access to a library of 125 digital effects.
A desktop video creation tool which bills itself as “The World’s Simplest Video Maker.” You can choose from a selection of pre-designed Templates or you can build your video from scratch yourself. Biteable hosts a large collection of video clips and images (many of these clips are included with the free plan) to add to your templates. It also provides simple animation and claymation sequences to help you produce engaging explainer videos in just a few hours. Biteable’s free plan allows you to create five projects per month and publish HD-quality video to YouTube and Facebook.
Bit.ly is a tool which creates shortened links to track the performance of your content once you promote it. If you create a custom short link for each content promotion campaign, you can track what works well and what doesn’t.
This tool allows you to view your website the way a search engine sees it. What’s particularly helpful is that you see a bare-bones version of your site, which can be helpful in showing you the hierarchy you’ve given particular elements.
Buffer is my go-to tool for scheduling my social media updates and with the Chrome extension, you can schedule content easily while browsing. It lets you design specific posting patterns and schedules to optimize your online presence. It’s free to post up to ten updates to one social channel only per day— to post more updates to more channels and to access analytics you will need to upgrade to a paid plan.
Buzzsumo is a useful tool to explore which pieces of content are popular on social media around a certain topic. Use it to analyze which content performs best for any topic or competitor, and find the key influencers to promote your content. You can also input your own domain name into the search bar and see at a glance how often and where your content is most shared.
Whether you want a Twitter post or Facebook profile picture, you can create them quickly using Canva’s drag and drop editor. Select from a number of pre-set designs, or create something from scratch. You can also add elements such as custom icons, fonts, charts, and illustrations.
Click to Tweet is a cool free tool which generates one-click tweet boxes or links that can be shared through your website, your blog, or via email. It’s a powerful way to increase social shares and highlight quotes, stats, and key takeaways for your content marketing. It’s also available as a handy Chrome extension.
With ColorZilla you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. Colorzilla allows you to get the color of any pixel on the page. You can also pick a color from a palette and get the CSS code for each color.
Copyscape is an online plagiarism checker which lets you detect duplicate content and check whether similar text content appears elsewhere on the web. Having unique content is essential in a website or blog post to rank higher in search engines. Simply enter the URL for a website or blog post and Copyscape can tell you where else that content exists online.
14. Crazy Egg
A tool that tracks scrolls and clicks behavior on web pages to better understand customer interactions. All plans are free for the first 30 days.
This is a combination content marketing and social media tool that helps you find the most appropriate and effective content topics your audience would appreciate.
A browser plug-in which works with Google Chrome as your virtual assistant on LinkedIn. Dux-Soup keeps track of every single profile you visit and allows you to make notes directly on the profile page which are saved. Profile date and notes can be export as a .CSV file to be opened in Microsoft Excel or similar. The .CSV file includes data such as the name of the person whose profile you visited, job title, company name, location, email, and notes.
Easil is a simple, browser-based system with pre-made templates that you can adapt in seconds with simple drag-and-drop tools. It’s especially useful for Instagram and Facebook stories.
This headline analyzer is a free tool from the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. It scores the EMV of your headline with a breakdown of why it scored that value.
I like to use Evernote to store notes and ideas because you can tag and create folders for easy retrieval. You can also email notes to your account and the content will be automatically stored and organized for you, allowing you to quickly reference it in the future.
Get to know your Facebook audience better — their job titles, education level, lifestyle, location, and much more with Facebook’s native analytics feature. Track the performance of your Facebook marketing by seeing which posts are performing best. Not only is this feature free, but it’s also super easy to use and you can export the data for easier reporting and analysis.
Feedly is an RSS feed that aggregates your favorite online news stories (by category) in one location. Use it to keep a pulse on current events and breaking news, and as a way to curate and share content for your audience. It is available both as Web and mobile application (Android and iOS).
Foller.me is a Twitter analytics application that gives you rich insights about any public Twitter profile. The tool gathers near real-time data about topics, mentions, hashtags, followers, location and more. It then analyzes the tweet’s contents and tells you about topics usage in form of “tag clouds” so that you can easily understand which words were the most popular.
Use Followerwonk to identify who your Twitter audience is when they are most likely to engage based on when they are online and to find followers who overlap with similar social profiles and influencers.
Fotor is quick and easy to use image editing tool. You can use it to create a variety of images, including photo collages for social media, making as many edits as you need from an extensive menu of edits. Fotor even provides an area where you can experiment to the side of your canvas. It includes ready to go graphics, icons and studio-quality video templates.
Friends+Me is the only social media management tool I have found for Google+. It’s a team-oriented platform that allows you and your team to collaborate on your account and create content. Its Google Chrome plug-in facilitates easy content sharing across your Google+ accounts, as well as other connected social media accounts such as Facebook, Twitter and LinkedIn.
26. Google Analytics
Google Analytics is an essential tool to measure and optimize the performance of your digital marketing. It’s completely free to use and one of the most reliable and widely used analytics tools around. Use it to get detailed website traffic statistics, gain audience insights, and much more.
Use Google Webmaster Tools to optimize your website for Google’s search engine results. It’s free and easy to use. Just sign in and connect a site to get started.
A free writing app available as a Google Chrome Extension. Adding Grammarly to Chrome means that your spelling and grammar will be vetted everywhere you write on the web. I use it all the time and find it super useful.
A website speed test tool, GTmetrix gives you insight on how well your site loads and provides actionable recommendations on how to optimize it.
30. Hemingway Editor
A proofreading tool which clears your copy of all unnecessary copy. Just paste your text into the editor and you’ll get an analysis that highlights lengthy, complex sentences, adverbs, passive voice, and common errors.
Iconosquare is a smartphone app for managing your Facebook and Instagram presence. You can schedule posts, track comments, and view analytics from within the app.
32. IM Free
This site contains images (mostly from Flickr) organized by themes such as inspiration, recreation, and ambient. On the site, you’ll also find free templates, icons, button makers, and more.
Infogram is an infographic and data visualization tool. The Basic (free) plan is intended only for non-commercial use, such as personal projects, blogs and presentations, within the limits of fair use. It includes 37 chart templates and allows users to generate up to 10 three-page projects based on their data. The Business plan allows you to remove Infogram’s branding and add your own logo (it offers a reduced price for nonprofit and educational organizations.)
HD Video and Image Editor and Video Maker.
35. Keyword Clarity
Keyword Clarity is a free keyword grouping tool that makes it easy to identify keyword clusters. The interactive tree visualization and built-in keyword manipulations surface semantic keyword groups without writing a single spreadsheet formula.
An image resizing tool from Sprout Social, Landscape allows you to crop images for any social profile and resize your images with always up-to-date dimensions for every network.
Likealyzer provides a quick but comprehensive audit of your Facebook presence — all you need to do is copy-and-paste your Facebook URL to see where your page stands.
38. Life of Pix
Life of Pix offers free, high-quality images that are available for personal and commercial use. Each comes with a helpful color palette so you can plan your visuals accordingly.
This is a cool tool that enables you to turn your blog posts into slideshow-type videos in minutes. The free plan includes unlimited videos, access to 10 million video files, and 480p-quality video with the Lumen5 watermark. You can also upload your own logo. Upgrading to the Pro plan ($49/month) lets you remove the Lumen5 branding, upload your own watermark and outro, and more.
40. Magic Eraser
There’s no need to open Photoshop as this app lets you cut out and save transparent images for use in logos, keynote presentations, documents, image editors, etc. Remove the background of any picture with just a few taps and save as PNG or JPG. Just touch where you want to remove, and the “Magic Wand” function removes the area of similar color automatically. Magic Eraser is available for free for iOS.
41. New Old Stock
This site hosts hundreds of vintage photos from public archives. The collection is a refreshing change from regular stock imagery.
OBS is a totally free tool for video recording and live streaming.
43. Page Analytics
A Google Chrome Extension, this tool allows you to see how visitors interact with your web pages, including what they click and don’t click. You can use these insights to optimize your website layout, improve user experience, and increase conversions.
Pexels provides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories. Pexels has also added a large library of stock videos to its site also under the CC0 license. Use the site’s list of popular searches to find the most in-demand stock video.
With PhotoFunia you can edit photos online for free in a matter of seconds resulting in high-quality photo collages. As the name suggests, this tool is a lot of fun to use. It helps you make a mark with your photos by incorporating your photos into mock-ups of background images including billboards, magazine covers, and movie posters.
A really cool app that animates images with magical effects. You can use Plotaverse to create a looping video, animated GIF, or animated PNG. Then upload your eye-catching image to various social media platforms. Most of the time, you make looping videos or animated images from a video. However, Plotaverse begins with a still image and creates the movement with what appears to be CGI effects. You can upload an image to the app or website, or take a photo inside the app. Available via the web for free and the iOS app costs $4.99.
I use Pocket to batch my reading of online articles. Whenever I find something interesting I save it to Pocket to read when I have more time to focus. You can also share interesting articles directly to Twitter and Facebook or schedule it to Buffer. I like the daily recommended reading list which always brings something new and interesting into my inbox.
The company behind PublishThis has created a tool which uses software and semantic search to help in the process of curating content. It has many features to explore so check out the website for more information on capabilities and pricing.
49. Quotes Cover
Quotes Cover turns quotes or short text into images for social media and high resolution image for posters or other print design. It’s so simple to use. Simply enter your quote or text and then choose your preferred design elements, such as font, shadow effect, and color. You can upload your own image as a background, or keep it plain as I have in the following example.
This is a useful Chrome extension which gives you instant feedback on your hashtag choices as you type them. It checks the hashtags you begin typing in real time and color codes them according to which hashtag will get the most engagement for you.
A mobile app (iOS and Android) that lets you create short animated videos with professionally designed templates. Ripl is integrated with the major social media platforms, so sharing your final video is easy. Once you’ve connected your social profiles to Ripl, you can post directly to Facebook, Facebook groups, YouTube, LinkedIn, and more. You can export your videos if you want to use them outside of your social media platforms.
52. Seed Keywords
Seed keywords are those keywords that spawn other suggestions or ideas. and form the basis of long tail keyword search. This tool is different from other keyword tools in that it lets you first set a search scenario, then ask your friends to answer it as if they were using a search engine.
A super content curation platform that allows you to easily find and share unique, relevant content to your social networks, website or blog. The free version will allow you to monitor a single topic and use the content generated on up to two social media accounts
Similar to Bit.ly, this url shortner tool allows you to enhance every link you share (whether your own content or someone else’s) with a call to action (CTA). When people click on the Sniply-generated link, they can view the article you shared and see a CTA.
SocialOomph allows you to track your keywords, mentions, and retweets across multiple accounts and schedule tweet drafts. It’s free to use, but you can also upgrade to access additional features for Facebook and Twitter.
56. Social Searcher
Social Searcher allows you to monitor all public social mentions of your company, brand, product, or service in one easy to use dashboard.
Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Robust tools offer the power to select specific posts to feature on websites, in broadcast TV, and on large displays.
Similar to Google Alerts, this tool monitors news, blogs, and discussions for keywords that you specify and then sends you alerts to your email each time it finds relevant mentions.
Tawk.to is a free messaging app that lets you monitor and chat with
visitors on your website, mobile app or from a free customizable page.
This tool takes a sample of your writing and calculates the number of sentences, words, syllables, and characters. It then takes the output of these numbers and plugs them into 7 popular readability formulas to help you find out the reading level and grade level of your materials and help you to determine if your audience can read what you have written.
The app is designed to deal with unwanted content in photos, wanting having to resort to Photoshop. It allows you to remove small items from your photos by drawing over them with your finger. Repair minor imperfections on your face, some small spots from dust on your camera sensor, or other point-like spots by just tapping on them.
62. Tweeps Map
This tool will show you where your Twitter followers are geographically based by country and city. The free plan also allows you to track new followers/un-followers, schedule tweets and set up alerts.
If you take part in Twitter chats, then this tool is indispensable. Simply log in with your Twitter handle, enter the hashtag of the chat, and TweetChat will pull up all the related messages so you can follow the conversation.
This tool provides detailed and visual analytics on keywords and hashtags, top related hashtags and more. You can use it to export tweets to Excel, track clicks on the links in your tweets, and track the evolution of a particular hashtag over time.
Another super easy design tool to enhance your social media and content marketing. Choose from more than 40 different typographic styles, and add professional photo filters, overlays and adjustment tools. Advanced crop options let you create the perfect size pictures for social media posts, wallpapers, posters, flyers and postcards.
Quora is a question and answer platform where you can either ask a question about your topic or simply do a search using your topic keyword to find what people are asking about that topic. It’s a super place for market research.
Select from over 300 interest categories to receive suggestions that matter to you and your audience. With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account). Relevant suggestions will be queued to your Buffer where you can choose to manually curate posts yourself or Quuu will post for you.
Unsplash gives you access to a bank of 50,000+ free-to-use photos. All photos are licensed under Creative Commons Zero, which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.
A mobile application that turns your ideas, quotes, and content into attractive graphics that can be shared on social media.
If you’re creating your content in WordPress, I recommend using the SEO Yoast Tool, which analyzes how SEO-friendly your content is. This tool incorporates many features to help you optimize your content for search results, such as snippet generator, images titles, meta descriptions. (The All In One SEO Pack is a similar plug-in tool by WordPress).
Which tools do you use to grow your presence online? Feel free to share others in the comments below.