The Anatomy of A High-Performing Blog Post

What makes a successful blog post?

Marketing platform, SEMrush, analyzed 700,000 posts on blogs that receive between 50,000 and 500,000 average monthly unique page views, to find out the common characteristics among high-performing posts.

The Anatomy of Top Performing Articles: Successful vs. Invisible Content [Semrush Study]

The results make for interesting reading.

Key Findings

1. Longreads of 3000+ words get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901–1200 words).

2. Shorter articles (300–900 words) have zero shares 4.5 times more often than long reads of 3000+ words.

The results of the study show that “people are more driven and engaged by blog posts containing more information.”…