Ten Top Tips To Celebrate Social Media Day
While every day is Social Media Day, June 30th, 2022 marks the 13th annual official global celebration of all things social media.
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I’ve been a social media evangelist for the past ten years and I am still as excited by its possibilities today as I was when I sent my first tweet and wrote my first blog.
The field of social media is dynamic and constantly changing, so as practitioners we are constantly learning and adapting to changes in the ecosystem. That’s what I find so energizing about working in this area.
To celebrate Social Media Day, here are ten of my tried and tested tips for social media marketing success.
1. Perfect Your Social Profiles
Review each of your existing social profiles with these questions in mind.
· Is it time to update your bio with new information?
· Should you use a more professional image for your avatar?
· Are your header images clear and compelling?
· Are you making good use of keywords?
· Do you need to include a new call-to-action?
Insider Tip: Complete all sections of your profile and schedule a review date every month or two to check your information is still current.
2. Get To Know Your Audience Better
Develop a deeper understanding of your target audience. Where do they like to hang out online? What content is most relevant to them? What kind of information are they looking for? How do they like to consume that information?
Once you deeply know your audience, you can then start to build relationships with them and create content that is relevant to them.
Insider Tip: Creating audience personas is a crucial part of designing your social media strategy and truly understanding who you’re trying to reach.
Download my audience persona template here
