While every day is Social Media Day, June 30th, 2019 marks the tenth- annual official global celebration of all things social media.
I’ve been a social media evangelist for the past ten years and I am still as excited by its possibilities today as I was when I sent my first tweet and wrote my first blog.
The field of social media is dynamic and constantly changing, so as practitioners we are constantly learning and adapting to changes in the eco-system. That’s what I find so energizing about working in this area.
To celebrate Social Media Day, here are ten of my tried and tested tips for social media success.
1. Perfect Your Social Profiles
Review each of your existing social profiles with these questions in mind.
· Is it time to update your bio with new information?
· Should you use a more professional image for your avatar?
· Are your header images clear and compelling?
· Are you making good use of keywords?
· Do you need to include a new call-to-action?
Insider Tip: Complete all sections of your profile and schedule a review date every month or two to check your information is still current.
2. Get To Know Your Audience Better
Develop a deeper understanding of your target audience. Where do they like to hang out online? What content is most relevant to them? What kind of information are they looking for? How do they like to consume that information? Once you deeply know your audience, you can then start to build relationships with them and create content that is relevant to them.
Insider Tip: Creating audience personas is a crucial part of designing your social media strategy and truly understanding who you’re trying to reach.
3. Meet Effort With Effort
Take the time to acknowledge when a person follows you online, leaves a comment on your blog, or re-shares your content. Share and retweet their content also. Favorite a tweet to let the person know you see them.
Insider Tip: Go out of your way to publicly (and privately) celebrate and acknowledge your followers.
4. Write Better Headlines
Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? Your headline is the first impression you make on a prospective reader. An eye-catching headline is a key factor in getting readers to click through to your article.
Insider Tip: Read 15 Ways To Crack Captivating Headlines for tips on creating headlines that attract attention.
5. Add More Images To Your Content
People connect more emotionally with images than text, and in an increasingly crowded digital landscape, when our minds are attracted more readily to content that draws our eye, images can break through the online content clutter to quickly communicate your marketing messages.
Insider Tip: Add an image to all your online posts — even those that are text-based. To aid brand recognition and create a strong visual identity, maintain consistency across all your images by sticking to the same colours, fonts, and layouts.
6. Curate Content
Curating content helps you provide your audience with relevant, high-quality information on a regular basis without sacrificing your time and resources. There’s an art to doing it well which includes research, contextualization, and presentation. Don’t rely on content curation too much though. Use it to supplement your content strategy, not replace it.
Insider Tip: If you want to stand out on social media, your content needs to be unique to your brand. Set up an account on a content hub such as Scoop.it. Use it to create and build a community of shared interest and amplify your content.
7. Don’t Just Add To The Online Chatter
Don’t just add to the online chatter. Before you post something, stop and ask yourself would this pass the re-share test? Why would I want to click on this information? Why would I want to share it with my friends/family? Jonah Berger, the author of “Contagious: Why Things Catch On,” says “before people share a piece of content, they evaluate its social currency.” Commit to creating content that your audience will want to share because they believe it will be of value or interest to others.
Insider Tip: Hootsuite recommends you set up an editorial process for your posts. To help you, they have prepared a handy flowchart along with a list of questions to aid you with vetting your social media posts.
8. Repurpose Your Existing Content
One key to maintaining a steady stream of quality content is to re-purpose what you already have. Check your blog’s analytics to see the most popular posts you’ve written. Can you expand on these to include new research or thinking? Perhaps the content can be turned into an infographic or a slide-deck. By re-purposing content you have already written, you can extend and breathe new life into your current and past content.
Insider Tip: Get into the habit of creating content that can be repurposed in several different ways. Read How To Create Six Unique Social Shares From Just One Piece of Content for ideas on how to do this.
9. Develop a Regular Posting Schedule
Social media marketing is an ongoing commitment. You need to post consistently to stay in front of your audience’s eyes and keep growing. And the more your audience hears from you, the more trust you’ll be able to build. Set aside one day each month to map out upcoming events, holidays, and so on, which you would like to write or post about. Then use a simple excel spreadsheet to create your content calendar. Do the same thing with another spreadsheet for social media postings.
Insider Tip: It’s useful to know the best times to post your updates so they reach your audience when they are online. Here’s a helpful guide to the best times to post to Facebook, Twitter, and Instagram. (Tip: It is a good idea to do your own testing to determine the optimum times for your own particular audience).
10. Don’t Just “Do Social”; “Be Social”
Finally, we all know those folks who only tweet you when they want you to read, comment or re-tweet their content. Don’t be one of those. Don’t get a reputation for being interested only when you want something. Focus on building online relationships. You can’t expect people to care about your community if you don’t care about theirs.
Insider Tip: Follow the 80/20 rule — post 80% non-promotional content to 20% posts with calls to action for your own content.
You might also like to read A is For Algorithm. 15 Essential Social Media Marketing Buzzwords To Learn In 2019.