Autumn heralds the end of summer but it can also be the herald of new beginnings. Classes resume at schools and colleges. A whole new world of learning awaits.
In the marketing world, there’s an air of something new underfoot too. Did you know that September sees a spike in people searching for ways to maintain their positive summer mindset through the autumn months?
According to a new report by Pinterest, “searches for ideas like improving finances, feeling more positive, organizing the home and planning for the future all have a second life come fall.”
How to use this trend in your content marketing
This is good news for you as you create your content calendar for the Fall season.
Try brainstorming some ideas around these themes and create content to match.
Be sure to include relevant keywords to increase your SEO opportunities (click here to learn more about choosing the right keywords).
Tapping into the positivity trend
As someone who loves a good quote, I really like to see the data that shows people are searching for positive quotes and affirmations.
- Inspirational poetry quotes +650%
- Positive quotes to live by +279%
- Healthy mindset +71%
- Radiate positivity +103%
Creating quote graphics is one of the quickest and easiest ways you can tap into this trend. Get in the habit of creating a #MondayMotivation quote to share on Twitter and Instagram each week.
Here are some of my go-to tools to create quote graphics
Check out my article How To Create Professional Graphics — Even If You’re Not a Graphic Designer for more graphic design tips and tools.
Here’s to your content marketing success!