Small Business Owners: Here’s How To Create Your Google My Business Listing
Google My Business is a free, simple to use tool that allows small business owners to increase their online visibility and promote their business information on Google Search.
Google My Business (GMB) makes it easier for people to find you online and through Maps at your physical location.
According to Google “Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.”
I like how Constant Contact describes GMB as owning “your own piece of property on Google local.”
This matters because nearly a third of all mobile searches are related to location and ‘near me’ mobile searches have increased more than 150%.
GMB appears on desktop — just to the right of the organic and paid search results. If you’re on mobile, it appears as a top result before the organic results.
The GMB listing includes information such as business name, type of business, directions, telephone number, link to website, images, and more.
Not only does a GMB listing increase your online visibility, it also provides you with useful analytical data that shows you how visitors find your listing, and what actions they take (for example asking for directions or calling.)
How to create your own Google My Business Listing
If you haven’t set up your GMB listing, it’s time to do so.
Follow these step-by-step instructions to get started right away.
Note: You’ll need a Google account to create a listing. If you don’t have a Google account, visit google.com/accounts to create a free account.