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Revitalize Your Content Strategy: 9 Ways To Repurpose Short-Form Videos

Don’t let your videos gather dust on a single platform!

Marie Ennis-O'Connor
6 min readAug 12, 2023

Short-form videos are today’s go-to content for engaging and captivating social media audiences. These bite-sized videos have become popular thanks to platforms like TikTok, Instagram Reels, and YouTube Shorts. They’re quick, entertaining, and offer a lot of information, entertainment, and promotion in a short amount of time.

However, the effort and creativity put into crafting these videos need not be limited to one appearance. Short-form videos can be repurposed to extend their reach and impact, helping creators and businesses maximize their impact. This allows for more efficient content creation, maximizing the benefit of time and effort invested in the original video production.

What is repurposing?

Repurposing involves taking existing content and adapting it for use in different formats or on various platforms. Using this strategy, creators can save time, reach new audiences, and maintain a consistent online presence.

Here are some innovative ways to repurpose short-form videos on social media:

1. Snippet Teasers for Longer…

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Marie Ennis-O'Connor
Marie Ennis-O'Connor

Written by Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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