Posting with Purpose: Identifying The Best Times to Post on Social Media

Engaging your audience with a strategic approach to posting on social media

Marie Ennis-O'Connor
2 min readJun 2, 2024

When it comes to posting on social media, timing is key. Sprout Social’s recent overview of the best times to post examines when each social network experiences the highest engagement, according to prevailing trends.

Best Times to Post on Social Media in 2024 | Sprout Social

However, it’s important to note that there isn’t a one-size-fits-all ‘magic hour’ for peak engagement. Instead, consider the ‘best times to post’ as a baseline for experimenting to find the schedule that best connects with your audience.

Let’s explore the ideal posting times for different platforms according to Sprout’s latest research.


Sprout’s research indicates that posting on Facebook during weekdays from 9am to noon yields the best engagement, whereas Sundays see the least activity.


According to Sprout, the optimal times for posting on Instagram are weekdays between 9 am and 2 pm, with engagement typically dropping on Fridays and weekends.



For optimal engagement, posting on TikTok is most effective in the afternoon, specifically from 2 PM to 6 PM on weekdays.


Finally, the best time to post on platform X is during weekdays, from 9 AM to 3 PM.

To repeat what I said out at the outset, these times are based on overall trends, but your audience might have different habits. While there is no universally best time to post, these guidelines can set you on the right path. Experiment, analyze, and adapt to find the posting cadence that resonates with your audience. Happy posting!