Member-only story
Not Everything Needs AI
Intelligent Approaches to Use (and Avoid) Generative AI
Marketers use it to write copy. Developers lean on it for code. Generative AI is showing up across teams and industries. Its rapid rise has opened up exciting possibilities for productivity and creativity. But like any powerful tool, knowing when to use it (and when not to) can make the difference between leverage and liability.
As businesses rush to adopt AI into their workflows, the most strategic leaders are asking: Where does generative AI actually add value? And where can it do more harm than good?
Let’s unpack the key moments when generative AI shines — and when it’s better to steer clear.
10 Times To Use Generative AI
1. Brainstorming and Ideation
Generative AI can rapidly surface fresh ideas when you’re developing campaign slogans, product names, or other creative concepts. It helps break creative blocks and provides a “first draft” of inspiration — especially useful when time is tight or you’re working solo.
Example: A marketing team uses ChatGPT to brainstorm 20 headline variations for an ad campaign, selecting the top 3 to test with real users.
