New To Digital Marketing? Here are 70 Jargon Busters You Should Know.

1. A/B Testing

Image Source: A/B Testing — The Complete Guide | VWO

2. Algorithm

3. Alt Text

4. Analytics

Google Analytics

5. API (Application Programming Interface)

6. App

7. Automation

IFTTT automation tool

8. Avatar

9. Backlink

Image Source: Shout Me Loud

10. Banner Ad

11. Big Data

12. Bounce Rate

13. Call-To-Action (CTA)

Source: Michael Port

14. Clickbait

15. Click­through Rate (CTR)

16. Cookie

Image Source: AskLeo

17. Content Management System (CMS)

18. Content Marketing

19. Conversion Rate

20. Cost Per Click (CPC)

21. Cost Per Mille (CPM)

22. Conversion Rate Optimisation (CRO)

23. Customer Relationship Management (CRM)

24. Domain

25. Earned Media

Image Source: Tint

26. E­-commerce​­

27. Email Marketing

28. Engagement Rate

29. Heatmap

30. HTML​­

31. HTTP 404

32. Hyperlink

33. Hyperlocal

34. Impression

35. Inbound Link

36. Internal Link

37. Inbound Marketing

38. JPEG

39. Keyword ​­

Google Keyword Planner

40. Keyword Stuffing

41. Key Performance Indicator (KPI)

42. Landing Page​­

Wistia Landing Page

43. Lead Score

44. Link Building

45. Long-Tail Keywords

Keywords Everywhere Browser Extension

46. Meme

47. Metadata

48. Microblogging

49. Micro-Influencer

50. Organic Traffic

51. Owned Media

Image Source: Ignite My Company

52. Page Rank

53. Paid Media

Image Source: Digital PR World

54. Pay­Per­Click (PPC)​

55. Podcast

56. Pop-Up

57. Responsive Web Design

58. Retargeting

Source: ReTargeter

59. ROI

Image Source: Corporate Finance Institute

60. RSS Feed

61. Search Engine Optimization (SEO)

62. Search Engine Marketing (SEM)

63. Search Engine Results Page (SERP)

64. Search Query

65. Semantic Search

Image Source: Moz

66. Tags

67. UI (User Interface)

68. Unique Visitor

69. URL

70. User-Generated Content (UGC)

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Marie Ennis-O'Connor

Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com