Mastering the Art of Viral Content

Key Lessons for Creating Share-Worthy Content

“Going viral” is one of those social media marketing phrases that really makes me cringe. Trying to create content solely for the purpose of “going viral” is a recipe for failure. Staying focused on what your audience needs from you, on the other hand, is your best way of getting recognized by the people who matter most to your business.

Viral content is seen as marketing’s Holy Grail, with its ability to catapult the creator into the public eye, but the truth is there is no formula for going viral.

Viral posts remain outliers, and unfortunately there is no magic formula to go viral. Going viral is like alchemy, and even the best sites cannot consistently replicate the success of their top posts — Buzzsumo

However, while there is no foolproof formula, there are key elements that can increase your chances of success. We can still draw on the lessons learned from successful viral campaigns to improve the shareability and engagement of our own content.

Based on HubSpot research in the 2022 Video Marketing Report, these as the most common characteristics: