Mastering the Art of Viral Content

Key Lessons for Creating Share-Worthy Content

Marie Ennis-O'Connor
7 min readMay 13, 2023

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“Going viral” is one of those social media marketing phrases that really makes me cringe. Trying to create content solely for the purpose of “going viral” is a recipe for failure. Staying focused on what your audience needs from you, on the other hand, is your best way of getting recognized by the people who matter most to your…

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