Mastering the Art of Social Media Success: The Importance of Setting SMART Goals
A SMART marketing strategy aligned with your social media activity is the key to online marketing success
To achieve success in social media and in any other aspect of your business, you need clear, measurable goals. By doing so, you can focus your efforts, track your progress, and adjust as necessary. You can also use it to create accountability and align your social media efforts with your overall business objectives. Additionally, you will be able to plan your social media strategy for the future, set goals, and monitor progress using data.
It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals.
One of my first questions to clients when creating an online marketing strategy is, “What are you hoping to achieve with social media?” Too often, businesses jump on board the latest social network without thinking about what they hope to accomplish.
