Marketing Your Non-Profit: 10 LinkedIn Strategies for 2025

Best Practices to Maximize Your Nonprofit’s Impact on LinkedIn

Is LinkedIn part of your marketing strategy for 2025? If not, it should be! LinkedIn is a powerful platform for nonprofits to connect with potential donors, volunteers, and partners. It offers a unique opportunity to elevate your organization’s mission, build a professional network, and cultivate meaningful relationships with key stakeholders.

Here are 10 best practices to maximize your nonprofit’s impact on LinkedIn.

1. Optimize Your Company Page: The Foundation of Your Presence

• Ensure your Company Page is accurately claimed and meticulously filled out. Include your mission, vision, values, program descriptions, and team photos.
• Use high-quality images and videos to showcase your work and bring your mission to life.
• Add a clear call to action — whether it’s to donate, volunteer, or learn more, guide visitors to take the next step.
• Encourage staff, board members, and volunteers to follow your page and invite their connections.

2. Craft Engaging Content: Share Your Story

• Develop a consistent posting schedule (e.g., 2–3 times per week) and adjust based on your audience’s engagement.

Diversify Your Content Mix

• Impact Stories: Share compelling narratives about the beneficiaries you serve.
• Employee Spotlights: Highlight the contributions of your dedicated team.
• Data Visualization: Use charts and infographics to showcase your organization’s impact.
• Behind-the-Scenes: Offer glimpses into your daily operations and volunteer activities.
• Leverage Trending Topics: Stay informed about relevant industry trends and incorporate them into your content.

3. Leverage LinkedIn Features

• Participate in relevant groups to share insights, engage in discussions, and build relationships (avoid direct fundraising within groups).