How To Set SMART Goals For Social Media Success
Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.
3 min readSep 20, 2021
It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals.
When working with clients to create an online marketing strategy, one of my first questions to them is simply “what are you hoping to achieve with social media?” So many times I see businesses jump on board the latest social network without any thought as to what they actually want to achieve there.
Strategy Without Goals Is Putting The Cart Before The Horse
Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.
