How To Promote Your Lead Magnet with Social Media

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Updated May 2020

As I wrote in a previous article, one of the best ways to build your list of e-mail subscribers is to offer something of value up front related to the value of your offering.

This email incentive known as an opt-in offer or a lead magnet is something you are willing to give away for free which requires people to provide an email address to download.

Click to read 15 Irresistible Ideas To Attract More Email Subscribers

Once you’ve created your lead magnet, you will want to promote it and social media is the best way to do this. Here are some ideas for you to try.


Create an Email Sign-Up Tab on Facebook

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Run a Facebook Contest

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For more Facebook contest ideas, check out Wishpond’s 25 Creative Facebook Contest Ideas You Can Use Today.

Run Facebook Ads

Learn more about using Facebook Ads to increase website traffic.

Create A Facebook Sign Up Tab For A Webinar

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Here’s how Mari Smith uses her Facebook Cover Photo to promote her webinar.


Use Your Twitter Bio To Link To Your Lead Magnet

Highlight Your Lead Magnet in your Twitter Background

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It’s fairly straightforward to change your desktop background. Just follow these steps, as outlined on the Twitter support page, on customizing your profile design.

Use a Pinned Tweet to Highlight your Lead Magnet

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Use Twitter’s Promoted Tweets Feature

Create a Twitter Sweepstakes Competition


Add a Link To Your Instagram Bio

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Promote With Instagram Stories

Recommended Reading: How to Use Instagram Stories to Drive Traffic to an Opt-In Form


Create A Clickable Lead Magnet on Your LinkedIn Profile


Create a video targeting “how to” keywords relevant to your offer. After you upload your video, write at least 300 words of content in the description box below the video. Include a call to action to subscribe to your email list

You can use cards to add interactivity to your videos. Cards can point viewers to a specific URL and show customized images, titles, and calls to action, depending on the card type. Click here for instructions on how to add a card to YouTube videos.

And now it’s time to share my own lead magnet with you. Click to download my 10-Minute a day social media plan below.

The 10-Minute A Day Social Media Plan

Written by

Social Media Consultant. Keynote Speaker. Digital Storyteller.

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