How To Optimize Your YouTube Channel For Success

Are you looking to grow your YouTube channel and reach a wider audience?

Marie Ennis-O'Connor
7 min readApr 19, 2023

Since its launch in 2005, YouTube has become a dominant way for people to stream video online. Owned by Google, which bought YouTube in late 2016, the platform is responsible for over 20% of all global internet traffic. After Google, it is the second most popular website in the world.

The number of monthly active users on YouTube exceeds 2 billion, which means that more than one-third of the internet population uses YouTube regularly. It is one of the most influential and valuable digital marketing channels for businesses due to its massive user base and global reach. It offers businesses a unique opportunity to showcase their products or services through a variety of content formats such as product demos, instructional videos, and behind-the-scenes footage.

YouTube has also become a platform for content creators to build careers and earn a living. Some of the most successful YouTubers have millions of subscribers and generate significant revenue from ads, sponsorships, and merchandise sales. The platform has also expanded to include live streaming, allowing creators to connect with their audience in real-time.

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Marie Ennis-O'Connor
Marie Ennis-O'Connor

Written by Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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