How To Find The Best Keywords For Your Website

Marie Ennis-O'Connor
3 min readOct 28, 2021

How to figure out top keywords for your business for free.

93% of online experiences begin with a search engine. So, if you want your website to rank higher in Google you have to make sure that you’re using the right keywords.

Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.

How to figure out your target keywords or phrases

I’m borrowing this from PR consultant Gini Dietrich’s playbook so you may need to adapt it to your own business.

  • Write down all of the questions you are asked in new business, or sales, meetings.
  • Write down all of the questions your customer service department is asked.
  • Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.
  • Go into your sent mail and scroll through to see what kinds of questions your clients are asking you that you’re writing long answers to every day. Write those down.

Now you have a nice list of content as a starting point. If you are being asked these questions, this is what people are also searching for. And, if you have the answers and you’re the best suited to provide the solutions, they should be finding you when they search for these things.

Two tools to help you find long-tail keywords:

1. Google Adwords Keyword Planner

This is a free Google tool that gives you insight into the volume of monthly searches for a particular keyword, and how much competition there is, based on advertising spend for sponsored links. It also returns suggested terms you could use instead of or alongside your original keyword.

Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller.