How to Create Your First LinkedIn Newsletter: A Practical Guide

Because your strongest ideas deserve more than a day in the feed.

A LinkedIn newsletter turns your ideas into a publication people opt into. When you publish, subscribers are notified in-app (and by email if they’ve enabled it), so your work reaches the right people consistently — not just when the algorithm smiles on you. For professionals, creators, and marketers, that means reliable visibility, a clearer path to thought leadership, and stronger relationships without building a separate mailing list.

This guide walks you through a simple, repeatable approach: how to set up your newsletter, choose a focused niche, plan a sustainable cadence, write issues people finish, and grow subscribers without spammy tactics. If you can deliver one practical insight on a regular schedule, you can run a newsletter that compounds your credibility over time.

What Exactly Is a LinkedIn Newsletter — and Why It Matters

Think of it as your recurring, themed publication hosted inside LinkedIn. You choose a name, topic, and cadence. Subscribers are notified when a new issue drops, which gives you predictable reach in a platform that usually rewards the new and now. Over time, this rhythm builds three…