How To Create Your 2024 Content Marketing Plan

9 steps to develop an effective content marketing strategy for the year ahead

Marie Ennis-O'Connor


If you’re serious about marketing your business online in 2024, you need a content marketing plan.

A content marketing plan is a roadmap that, not only tells you what you’re going to create but how you’re going to create it, when you’re going to publish it and how you’re going to promote it.

According to the Content Marketing Institute, having a documented (i.e. written down) strategy means:

  • You’ll feel significantly less challenged by every aspect of content marketing.
  • You’ll generally consider yourself more effective in your use of all content marketing tactics and social media channels.
  • You’ll be able to justify spending a higher percentage of your marketing budget on content marketing.

Below you’ll find my process for developing a content strategy.

Step 1. Set Clear Objectives

Start by defining your business objectives for 2024. Whether you aim to increase brand visibility, drive website traffic, or boost sales, your content marketing plan should align with these goals. Clearly defined objectives will serve as the foundation for your strategy and help you measure success throughout the year.

Take Action: Describe the specific goals and outcomes you’re seeking to accomplish with your content marketing. These should be aligned with your business goals. Follow the SMART goal formula to make your goals clear and actionable.

Step 2. Understand Your Audience

Your next step is to identify exactly who is going to consume the content you create. When producing content, your number one goal should be to add value to your community. Content doesn’t work unless it’s targeted. All successful businesses are based on their ability to meet the needs of their audience and content marketing is no different.