How To Create Your 2024 Content Marketing Plan

9 steps to develop an effective content marketing strategy for the year ahead

If you’re serious about marketing your business online in 2024, you need a content marketing plan.

A content marketing plan is a roadmap that, not only tells you what you’re going to create but how you’re going to create it, when you’re going to publish it and how you’re going to promote it.

According to the Content Marketing Institute, having a documented (i.e. written down) strategy means:

• You’ll feel significantly less challenged by every aspect of content marketing.
• You’ll generally consider yourself more effective in your use of all content marketing tactics and social media channels.
• You’ll be able to justify spending a higher percentage of your marketing budget on content marketing.

Below you’ll find my process for developing a content strategy.

Step 1. Set Clear Objectives

Start by defining your business objectives for 2024. Whether you aim to increase brand visibility, drive website…