How to Create Six Unique Social Shares From Just One Piece of Content

There’s so much more you can do to generate more social shares and increase website traffic

Photo by Austin Distel on Unsplash

1. Create an Infographic

Infographics are highly shareable and a super way to visualize your valuable content. You don’t need to be skilled in graphic design to create one. There are several free tools available to help you do so. Visme, Piktochart, Canva,, and Venngage are all good tools to try.

2. Write Multiple Tweets

At about 18 minutes, tweets have the shortest lifespan of any social media post. Even though the Twitter algorithm means that posts are no longer displayed chronologically, Twitter is fast-paced, and messages get buried quickly. To counter this, you need to share your post multiple times on Twitter to increase visibility.

3. Turn Quotes Into Images

Convert snippets from your existing articles into images using an image creation tool like Canva, Quotes Cover, or Adobe Spark. For example, your blog post might include quotes that you want to highlight.

4. Make a Video

People engage with video more than any other form of content. Take a popular blog post and break it down into a series of video tips.

5. Develop an eGuide

Collect your best blog posts on the same topic, add an introduction, and turn them into an eGuide.

6. Convert Content to Slides

Identify a piece of content that will convert easily into slides. Lists work really well, but with a little creativity, you can also summarise and visualize key points from articles, podcasts, or infographics. Simplify the content by writing short copy (one point per slide) to communicate your message quickly and clearly.

To Sum Up

You’ve already spent time and effort in creating your content. Now make the most of it by turning it into one or more of these suggested ways to maximize engagement.

Social Media Consultant. Keynote Speaker. Digital Storyteller.

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