How To Conduct A Competitor Audit on Social Media

Marie Ennis-O'Connor
2 min readMar 29, 2021

Curious about how you stack up against competitors in your industry?

Conducting a social media audit is a key part of your social media marketing plan.

A social media audit assesses how well your current social media use works for you. We can waste time and resources trying to improve things that don’t need improving while neglecting the things that we…