How Often Should You Post Your Content To Social Media?

The right posting frequency can help you keep your audience engaged — but each social network has its own best practices.

Marie Ennis-O'Connor
3 min readJul 1, 2022


Are you wondering how often you can post to your social channels so you can make an impact?

How much is enough? Or conversely too much?

Figuring out that sweet spot between posting enough to increase your visibility without posting too much to annoy followers can be a tricky balance.

Lucikly for us, Hootsuite has dug into the research and come up with the ideal number of times a day (or week) to post for each platform.

Here’s a quick summary of what they’ve found:

  • On Instagram, post between 3–7 times per week.
  • On Facebook, post between 1 and 2 times a day.
  • On Twitter, post between 1 and 5 Tweets a day.
  • On LinkedIn, post between 1 and 5 times a day.

Hootsuite caution that “every social media account is unique, so you should ideally do your own testing and research. This being said, this guide from Hootsuite makes a good starting point for you to start experimenting.

How often to post on Instagram

It is generally recommended to post to your Instagram feed 2–3 times per week, and no more than 1x per day. Stories can be posted more frequently.

How often to post on Facebook

It is generally recommended to post 1 time per day, and no more than 2 times per day. In fact, some studies have even found a drop in engagement if you’re posting more than that… so don’t get too post-happy. Aim for quality over quantity.

How often to post on Twitter



Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller.