How Much Time Do People Spend on Social Media in 2019? [Infographic]

Proving that infographics are still hugely popular, quotable and shareable, here’s a nice infographic from Famemass, which looks at how much time people spend connected to social media, and on which specific platforms.

Roughly 45% of the world’s population use social media, with an average of 2 hours and 23 minutes spent per day on social media.

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That’s a steady increase from 1 hour and 30 minutes in 2012.

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60% of users say they are constantly connected.

Average Daily Time Spent Per Platform

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When it comes to social media platforms, not surprisingly Facebook leads the pack, with an average of 58 minutes spent per day on the platform. Instagram comes a close second at 53 minutes, and YouTube at 40 minutes per day. Twitter has a poor showing at just 3 minutes per day, which did surprise me.

Motivations For Using Social Media

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This is the most interesting part of the research for me. If you can tap into these motivations you will go a long way towards reaching your target audience.

What do you think of these findings? Is there anything here that surprises you?

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