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The Overlooked Tool That Could Elevate Your Messaging
This Tiny Detail Could Be Undermining Your Credibility
Recently, I was trying to share a helpful blog post with a colleague over text. The original link stretched across two lines, got chopped mid-message, and refused to open properly on her phone. Frustrated, I turned to a simple tool that solved the problem in seconds — a URL shortener.
What Exactly Is a URL Shortener?
At its core, a URL shortener transforms a long, cumbersome web address into a concise, easily shareable link. For instance, a lengthy URL like:
https://example.com/blog/2025/06/01/the-ultimate-guide-to-digital-marketing-strategies
can be shortened to:
This shortened link redirects users to the original URL, making it more manageable for sharing across various platforms.
Now, this may not seem revolutionary, but because social media platforms have character limits, printed flyers have space constraints, and nobody wants to type out long URLs, shortened links are more efficient, less cluttered, and easier to transport across platforms than long URLs.
