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Going Beyond Facebook: 15 Niche Social Media Sites You Should Explore

Marie Ennis-O'Connor
7 min readMar 21, 2022

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Why it’s time to go niche

More and more people are becoming fatigued from the over-saturation of content on the main social media networks. They’re moving increasingly towards platforms that help eliminate the noise and posts that aren’t relevant to them.

Niche networks provide you with the opportunity to connect with a highly targeted and engaged community. Once you’ve connected with your audience, you can start to get to know them — how they think and act — and build closer relationships with them.

Niche social networks are smaller and serve only those who want to be there which means rather than being a small fish in a big social pond, going niche allows you to focus your communication more precisely. You won’t have to worry about beating any Facebook-like algorithms so you can increase the ability to get your content seen by a relevant audience.

There are plenty of niche social networks online catering to passionate users, united by specific topics or locations. Whether you’re a film buff, a DIY enthusiast, a crafter or a baker, there’s a niche network out there for you. Here are some popular places to start your exploration.

1. All Recipes

Allrecipes | Food, friends, and recipe inspiration

This recipe sharing and cooking community was founded in 1997 after co-founder Hunt had trouble finding his favorite cookie recipe on the Internet.

The recipes on the website are posted by members of the Allrecipes.com community. They are categorized by season, type (such as appetizer or dessert), and ingredients. Search functionality supports requiring and excluding specific ingredients. Other categories include methods (such as grilling or baking), occasions, and cooking style. There is support for finding meal ideas for specific holidays.

2. Behance

Search Projects | Photos, videos, logos, illustrations and branding on Behance

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Marie Ennis-O'Connor
Marie Ennis-O'Connor

Written by Marie Ennis-O'Connor

Social Media Consultant. Keynote Speaker. Digital Storyteller. https://hcsmmonitor.com

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