Getting Started with LinkedIn Video

A Practical Guide for Professionals Who Don’t “Do” Video (Yet)

If you’re serious about building visibility and influence on LinkedIn in 2025, it’s time to treat video not as an optional extra but as a core element of your content strategy.

Video watch time on LinkedIn has increased by over 36% in the past year. Posts with video get more engagement — likes, comments, and shares — than most other types of content. That’s because video feels more direct. It allows your tone, personality, and intent to come through in a way that static posts often can’t.

Sharing something on video can help others understand your perspective, your approach to work, or your thinking on a topic that matters. That builds connection — and trust. But you don’t have to be a content creator or marketing expert to give video a try. You just need a few basic tools, a clear idea, and the confidence to show up. Here’s how to begin — without overcomplicating it.

Rethink What “Valuable” Video Looks Like

Forget the pressure to be perfect. Value isn’t always about presenting polished thought leadership. Sometimes it’s about showing your work. A quick reflection after a challenging conversation. A behind-the-scenes glimpse of your process. A 90-second…